Nick Junior. crafting mother-oriented content

Nickelodeon is developing a primetime programming block for Nick Junior., specific at moms and starting next fall. NickMom will air seven nights each week at 9 o'clock, using the two hrs of content repeated at 11. The programming will be a consequence of a lot more than 30 comedy, talkshow and gameshow projects presently in development and customized to moms. Among individuals with projects that'll be considered for NickMom are Eyeworks USA ("The Greatest Loser") Madeleine Smithberg ("The Daily Show With Jon Stewart"), Annabelle Gurwitch ("Dinner along with a Movie") and Hugh Fink ("The Late Late Show With Craig Ferguson"). General Mills and Reckitt Benckiser have previously signed on as sponsors for NickMom, which is ad-supported while Nick Junior.'s kid-oriented content remains ad-free. Nick Junior. reaches 73 million homes. Though NickMom does not premiere around the smallscreen until the coming year, its companion website will launch Monday. Based on Nickelodeon research via Nielsen, one-4th of moms today viewed Nickelodeon programs as children. "Present day moms who was raised with Nickelodeon possess a restored relationship around through their kids, so we have something on their behalf as grown ups in NickMom," Nickelodeon Systems prexy Cyma Zarghami stated. "This generation of moms is extremely diverse from anyone before it, and that we are extremely excited to provide a destination that's unique in present day entertainment landscape with content that taps into Nickelodeon's comedy DNA." Contact Jon Weisman at jon.weisman@variety.com